The Stop Community Food Centre – Drop-In fundraising campaign.
Role: Creative/Cinematography/Post Production
Challenge/Task: To maximize the impact of each marketing dollar through video production. Connecting with a wider donor base to grow donations inline with the increasing need of the poor and vulnerable.
Solution/Execution: Spending some time in the Drop-In program I witnessed all of the great community based work and wanted to visually share that with potential donors. Our goal to establish the basic premise that access to life sustaining food is a basic human right. Hearing from those on the ground and in the programs highlight the importance of the work being done at The Stop. This piece and subsequent social media bites led to the most successful fundraising campaign in The Stop's history but also set a new bar for engagement with a wider audience.